Entrepreneurs

Its hard when you start your first business there are so many things to think about in the run up to the launch. These days obviously the online element is crucial and if you are just starting out there are so many potential pitfalls in choosing the right way to go about this.

In our case we were actually already up and running a year or so prior to discovering BrandKits and it was not the brand ID or design of the website that we needed the help with. Where we stumbled originally was choosing a bespoke CMS that was not going to be able to expand with the company. Although it worked fine it was extremely limited and whenever we wanted to make simple amends/add-ons to the site we had to email the build guys to get them to quote us for the work. Annoying when its just a few tweaks and you are being told that it will be ready next week and then a whopping bill would arrive.

The BrandKits system alleviated this in that you are have control of all of the website to add/delete/amend as much as you fit. Its a pretty powerful system, developed by Adobe who are constantly growing and improving its offering you so much more than a bespoke CMS can ever do. The system sends mailshots, manages your database, takes orders and allows you to geek out on the traffic figures of which it analyses everything for you to see who opens your mailshots, which pages are most popular and so on. We use the system every day and there are still lots of things that we have not even done on it. The sky really is the limit - its not something that a company will ever grow out of.

One thing that I would point out is that working with them is quite unique as BrandKits are by no means 'yes men'. By this I mean that they will not just take the brief as you give it to him, deliver and take the fee. Instead they will question your motives and the purpose for your ideas and will sometimes make you look at it.

With regard design we had a great brand ID to begin with but since working with BrandKits they have really taken it to the next level and continued moving it forward and keeping it sharp and fresh. We commissioned them to build our latest site Hang-Up Contemporary which we are very happy with. It looks amazing and it works on the same back-end system which our staff are used to so so keeps everything straight forward. We use BrandKits for all of our design work now. They have done all our stationary as well as designed exhibition PDFs and all the mailshot templates, competition pages and much more.

I would whole heartedly recommend them to someone looking to start up a new company and needing a helping hand but also to someone as we were who had a business wanted to take it to the next level.

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